Premium Branding | so brand'd – Premium Brand Concepts

Get recognized.
By the masses.

Premium Brand Concepts - Done & Implemented For You

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You pride yourself on what you do.
You have a purpose that is driving you to go big.

But the thing is...

It's not "the best" that become the biggest in their industry...

It's the ones that can get...

...the quality of work...
...the level of results they bring...
…their craftsmanship...

...recognized. By the masses.

How do you do that?!

You package - with excellence.
You turn your business into a desire-inducing, premium brand.

The 3 Things That Separate A Successful Premium Brand...

...from any run-of-the-mill service business:

(The 3 things that make for outstanding brand concepts for service businesses...)

1. They show up with unwavering confidence in who they are and what makes them UNIQUE.

Most business owners have no idea what makes them unique. What makes them premium.

They don't know how to answer the simple question of:
"Why should your clients pick you?"

And if they don't know... neither do their customer.

Keeping the business smaller than it could be.
Less profitable.
Less impact.
No matter how good their services really are.

There are xxx coaches and consultants online.
Why should your customer pick you?

2. They know how to use their VOICE to get attention and turn bystanders into fans, into raving clients

We live in an attention economy.

Attention spans become shorter and shorter.
And being able to get attention is fast becoming one of the most valuable commodities.

Which means that one: You need to say more in less time,
making visuals and design one of the most powerful tools very little people use to their full advantage.

And second: it's a race to become a master of your voice.

The most powerful brands know how to...

... capture peoples attention,
... make in immediate impact and
... leave a lasting impression.

They know how to use their voice to get attention and turn bystanders into fans, into raving clients

3. They make DESIGN the focus point of their business.

Most business owners downplay what they can do - visually - in the name of "authenticity", instilling unfavorable price expectations in their prospects mind and forcing themselves to spend all this extra marketing money to make up for that.

The idea of a premium brand is to look so high quality, that any price you name is instantly understood as a bargain, as a fantastic deal.

The secret for that?
Focusing on high quality design.

You see it everywhere in the luxury industry- think Cartier, Tiffany, Rolex, Chanel, Yves Saint Laurent, Lamborghini, Bugatti, ...

On average, normal business can mark up their services by 10-25%.
Luxury brands get away with a 100% on the low end... all the way to thousands and thousands of percent.

They did not just focus on creating a good product - they made sure its presented well - with design that sets them apart from every other "Jo-Schmo-Business" in their niche.

Making them not just "a little better" - it makes them outstanding.

That's what we create for our clients...

...and there is...

3 Main Ways To Work With Us:

1. WEBSITE PACKAGE

Your Brand build around your Website

When you are looking to go big - you need a website.

People will start googling you.

And a branded website will make the difference between looking like a newbie coach or someone they instantly respect and recognize as an expert in their field.

Included: Your brand concept, a fully built branded website, social media basics.

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2. LAUNCH PACKAGE

Your Brand build around your Launch

The better the concept, the bigger the launch.

We've seen people increase their opt-in rate by as much as 53% - 139%, just by changing their branding alone.

Making this the highest leverage package.

Included: Your own brand concept specifically for your launch, sales pages, funnel design, webinar slides + branded marketing material for all your channels, email and social media.

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3. SOCIAL MEDIA PACKAGE

Your brand build around your Social Media

Your business lives 100% on social media...

You are ready to change the game and build your brand - starting small?

Included: Your own Brand Concept, Social Media package adjusted to the outlets you need.

* Our most budget friendly Done-For-You option

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Choose one of our...

3 Branding Packages

1. WEBSITE PACKAGE

Your Brand build around your Website

*Most Common Choice

Apply For A Spot

2. LAUNCH PACKAGE

Your Brand build around your Launch

*The Highest Leverage Package

Apply For A Spot

3. SOCIAL MEDIA PACKAGE

Your brand build around your Social Media

*Most Budget Friendly

Apply For A Spot

OUR BRAND CONCEPT PROCESS:

1. The Visual Process

ARCHETYPES

We use them to get really clear on who you are and what you are not, what your unique brand strengths are and how you naturally stand out.

Includes: We help you define your unique chart and position of the 16 real-life Archetypes.)

COLOR PALETTE TYPES

We use them to make sure the energy you bring in your coaching gets highlighted and celebrated, not hidden or downplayed - so people instinctively understand what to expect from you.

This is how you command credibility + authority for who you naturally are - wherever you show up.

Includes: There are 4 main types and we'll help you identify your dominant and secondary, so that the colors you chose, the pictures you take, the clothes you wear all speak to your innate authority.

At this point, we'll have a good idea about your brand colors, your brand energy, design elements we want to use.

It's time to book your photo shoot.*
With our creative direction, you'll know exactly what photos we need to be able to create a high quality, premium brand for you.

*A photo-shoot is not included in our package or price.

**You can book a professional photographer or ask friends and family to take your photos.

Important:

1. The better your photos, the better your brand.

2. If you go with friends and family, expect to have to do 4-5 shootings to get all the pictures in a high enough quality needed.

Process Time:

Two 90 minute meetings (Zoom), plus however long it takes for your photo-shoot.

Needed from you:

Your presence on the calls, taking brand photos.

2. The Voice Process

At this point, you will start working with one of our head brand voice developers, to extract the most important elements for your brand message:

OPINIONS

Experts have opinions.
We respect people with opinions.

Our opinions are the signpost of what sets us apart.

That's why we dive into defining your brand opinions.

And even if you think you don't have any, we'll help you find yours.

We'll find: What you stand for, what makes you high quality, what makes you stand out.

STORIES

"He who tells stories rules society." - Plato

People will not remember any facts you told them - but we are hard wired to remember stories.

Making them the most powerful tool for a brand to sell, teach, convert, refer and be remembered.

We'll define:
The stories that give you authority
The stories that make you unique
The stories that make people understand your offer.

In short: The main stories your brand needs to tell.
We'll define what your most powerful stories are and how to become and expert at telling them.

BELIEF SHIFTS

If your clients knew the solution, they would have already found the answers to their problem.

9/10 times they have wrong assumptions and beliefs that keep them from taking help or finding the answer.

And the person that can help them solve that fallacy fastest and most powerfully, will earn their business.
We'll extract: the most important belief shifts for your business and package them into your brand message.

Process Time:

3-5x 90 minute meetings, depending on how well you know your audience+ how much experience you have selling your offer.

Needed from you:

Collection of stories, belief shifts and opinions based on our guidelines.

3. The Design & Development Process

This is where we take the concept, your photos and your content and translate it into a visual brand.

Depending on the package you have decided on, this is where we develop your website, your funnel or your Social Media assets that bring all the above to life.

Process Time:

Depending of the size of the project, this will take 3-4 weeks with periodical revision where we make sure this truly fits you and your vision.

Needed from you:

We are a design studio, we design the content you give us. While we help clarify your message from a brand perspective, the content for your sales page, website and social media comes from you.

4. Longevity Process & Handover

We show you the back-end and make sure you are 100% comfortable and know how to manage your website and pages from a technical side.

(Or have a training video to give to a VA so he or she can do it for you)

But more importantly, while we are busy behind the scenes, we will walk you through our longevity process, where we define...

BRAND CUSTOMER RELATIONSHIP

There is no brand without a community, without relationships.
So getting good at them is absolutely essential to the longevity of your brand.

Your Brand Relationship Type helps you understand what kind of relationship drains you over time and what fills your cup back up - and how to use that for your social media, content creation and community building online.

There are 5 main types, and we'll identify what your type is, and how you can use this to your advantage for your specific niche, your specific business and your specific team.

BRAND MANAGEMENT & GROWTH

A brand is only as good as its implementation.
That is also where most brands start to struggle and fall short, despite the best intentions.

The Brand Impulse Type allows you to instantly identify which parts of your brand will come naturally to you, where your strengths are and where you need to pay attention to manage the longevity or your brand.

They allow you to strategically pick and hire the people that will compliment you and maximize your brand in the long run.

There are 3 types and most of us have 1 that comes natural to us. Not having the other 2 sufficiently covered is often the reason a brand falls flat in the long run.

4 Week Training Wheel

We have a 4 week training wheel, where you can ask any questions that come up, where you can send everything you create and all your content in to our team, so we can review it and give you feedback on it.

The aim is that you are 100% confident that you can manage and grow the brand to its full potential going forwards.

In short:

This isn't us "thinking something up" for you, with you hoping we guessed it right.

Every step of the process starts with you, your strengths, your vision, and what will make them shine.

It is a reliable process where every inch of your brand gets tailored to leverage your strengths, maximize your impact and make your business shine.

Hi!

We are Nimue & Carina, a mother-daughter team from Vienna, Austria.

We have been building online businesses and websites for over 20 years.

We worked in sales and branding positions with companies like BMW, WWF and TUI, the worlds largest travel company - Carina at one point was a Brand Concept Manager for them for 2 Luxury Hotels in Rhodes, Greece.

We have dedicated ourselves to help educators, world changers, people that teach and sell information with a purpose.

To show them how to create Premium Brand Concepts matching the ones of the most powerful companies in the world.

To help spread the information that truly matters.
To help people help more people.
To help build empires that change the world.

It’s time. Get recognized. By the masses.

Apply For A Spot

Q&A

Our Done- For-You Premium Brand Packages are specifically for people who are:

- Confident in the services they provide (You are creating great results)
- They can confidently sell their offer (You have closed over 100k revenue)
- They are on a mission, they are in this for the long haul (You have been in business for more than 2 years)

Here is why:

...If your business is too new, it will still keep changing shape, and building a brand will feel like trying to tailor a suit for a baby that keeps growing faster than you can design.
Your business needs a level of maturity for us to create a truly break through brand- and that comes with time- and/or revenue.

...Our services are not cheap, for many reasons. One of them is- if your business can not easily handle that level of investment, chances are you are better of investing in your marketing/ in your offer, sales and traffic than in your branding. (Especially since this is a 100% tax deductible expense)

...You will never "outbrand" bad results. You will never "outbrand" a bad customer experience. If you are not dedicated to delivering high quality, branding is wasted.

That's why we specifically work with people who believe in what they do, have a big mission and pride themselves on their work.

We have designed the process to be in depth AND efficient on your time.

Our big goal is that the brand feels fully "like YOU" - in the most powerful way. So even though this is a Done-For-You service, we can't do it completely without you. Namely, we'll need you preset for our meetings on Zoom where we "take the measurements" for your tailored premium brand.

At the same time, we spent years building our process to be in depth and efficient - to a point where clients now tell us: "You had me better than I had myself from the start- go do what you know, I trust you."

In specific terms, here is what to expect...

THE FULL PROCESS:

1: The Concept and Photo Process:

2x 90 minute meetings (Zoom)
Needed from you: Your presence on the calls, taking brand photos.

2: The VOICE Process:

2+ x 90 minute meetings, depending on how well you know your audience+ how much experience you have selling your offer.

Needed from you: collection of stories, belief shifts and opinions based on our guidelines.

3: The DESIGN and Development Process:

Depending of the size of the project, this will take 3-4 weeks with periodical revision where we make sure this truly fits you and your vision.

Needed from you: Your website content, your photos, tech access where needed. You get to periodically revise to make sure we are on the right track.

4: LONGEVITY Process + Handover:

2-3x 90 minute meetings, to go through tech handover, and longevity steps and maintenance of your brand.

Needed from you: Your presence on the calls

INCLUDED:

4 week training wheels AFTER the handover, where you can ask any questions that come up, where you can send everything you create and all your content in to our team, so we can review it and give you feedback on it.

THE FAST TRACK PROCESS:

3 x 10-20 minute check-ins for revision.

Needed from you: Brand concept in place, Brand photos, all copy + content

We are always available to meet up more often if questions come up or when needed in your specific branding process.

The process usually takes around 3 months from start to hand over your final premium brand, depending on the size of your project.

It greatly depends on how fast you are able to send us your content and your branded photos. (A new, brand specific photo shoot is needed in in the branding process in most cases)

After handover, you then have a 4 week training wheels period, where you can ask any questions that might come up, get help with any challenges around your brand and send in any branded collateral for review and feedback.

Yes!

When you choose the Website Done-For-You Premium Brand Package, we will not just create the branded design outline, but we will develop it on your own website, ready for use.

A lot of designers will only create the design outline, and then task you with finding someone who can actually turn that into a functioning website.
(Which is where 99% of the branding we see go wrong or fall flat.)

In all our service packages, the development is always included.

Colors or a logo alone do not give us enough information to build a powerful branded website.

That's why we build websites around a brand concept.

...Around your unique blend of Archetypes.
...Around your conscious and subconscious customer desire container.
...Around your color palette type.

This is what makes our websites and brands feel 3 dimensional.
(The thing that is missing with 90% of all brands out there.)

If you already have a strong brand concept - we'll be able to get right to work.
If you only have colors and a logo, we will need more before we can get started.

But don't worry - the process is actually really fast, fun and insightful!

Premium Brand Websites are created on Wordpress, with our favorite design theme.

It's the most secure way to build, the only way you can actually OWN your own website and also the most price efficient way to maintain in the long run.

Premium Brand Funnels are build on your funnel platform. We mainly work with Kartra and click funnels.

For any other funnel platform we charge an additional fee, since we'll have to hire additional developers.

When you book a Branded Website or Branded Funnel design, the development is always included.

We were shocked to see that 99% of the branding people were investing in with other brand designers never made it out into the world.

Either the brand never came out of the brand book.
The Brand was executed extremely poor (missing the whole point of a brand)
Or they never knew hot to maintain it long-term.

The development (turning the outline into a functioning website or funnel page) is one of the most crucial elements to your band. (And one only very little people seem to be able to pull off well.)

So we decided that we would only offer branding with the development included.
It would make our services more expensive.
It would also ensure every one of our clients got what they came for: A powerful premium brand that makes them and their work shine.