How do you build branding that looks PREMIUM and feels RIGHT?
Honestly... we had no idea.
We struggled with it ourselves.
The information we found online and in books was either for massive conglomerates (and completely unfeasible).
Or quite simply... "poor".
1. It all started with a big realization:
The best prospects - They aren't looking for "the right product"- they are looking for the right person. When they find that person, they buy anything they offer, as long as the outcome is what they were looking for.
Which means:
But how do you do that?
Turns out..
Whatever you do - you will never "outdo" the visuals you use to present yourself with.
Branding's Biggest Secret:
The reason why our vision is so much faster, is because it's not processing individual information...
it's looking for and processing CONCEPTS.
Aka: It's not looking for "yellow", "blue", "orange", "round shape"...
It's scanning for concepts: "Ocean sunset"...
...processing all the above information at once.
Brands and great branding uses this to their advantage:
Communicating what most work towards for years -
IN SECONDS.
Short-cutting peoples vision reflexes
To get to know, like and trust us - INSTANTLY.
To understand the value we bring - INSTANTLY.
And to remember us, from the first time they see us.
So... Not only do we want to present ourselves better -
93% of human communication is non verbal. Even online.
People without brands say 7% of what they could...
...And have 7% of the impact they could have.
2: Finding "Archetypes"
Archetypes are how characters are created in TV shows, books and movies.
They are a set of character traits, hopes and dreams that tend to come together in real people's characters.
For Example:
An Explorer Archetype will typically crave to travel and explore more than the average person.
Often described as "brave" - while they themselves just see it as normal, exciting, a necessity or craving to go head first into certain situation.
Luxury is being out in nature, "in the moment", having an experience.
They are rarely the "push through" type... they are typically the "let's find an easier way" type person.
... and sometimes they are used in branding...!
Which is why it was such a revelation to find Archetypes for us.
We thought we struck GOLD! Until...
The classic 12 Archetypes many suggest to use for branding-
They did not work for us.
They did not work for our clients.
Nimue had rebranded herself as a "Magician"...
...now offering services on LinkedIn as a "Business Alchemist"...
...which seemed exciting.
Until someone send her a message asking:
"What exactly is a Business Alchemist?"
She had no idea.
She deleted it that night.
... but we were not ready to give up on Archetypes...
It ended with Carina welling up on the phone to Nimue:
"There is no Archetype that "fits" better...
but if I have to be a "Caregiver" to be "authentic" online...
I honestly don't want to run my business."
We still did not want to give up on Archetypes...
4. "That's not what Archetypes should DO!" We decided.
And spend 6 years completely REDEFINING BRAND ARCHETYPES.
Based on real people.
Real people's characters.
Real character traits that show up over an over again in the people around us.
We got a little obsessed.
We worked on them until every person we showed them to said:
We created Archetypes that would make people come alive, not push them into a caricatures.
We got it!
Now we just had to get good at...
We got to work to bring them to the "real world" for online service businesses.
Translating the idea of our new and improved Archetypes into visual, Alive Brands.
Alive Brands that don't just present YOU well...
Brands that present everything you stand for, worked for and want to get known for.
Your visual representation is either your business partner, helping you reach levels you’d never been able to reach by yourself.
Or sabotaging you every step of the way.
Marketing sells to the 10% of people that are ready and looking for a solution.
Branding markets to the other 90%, without having to sell.
Branding protects businesses in wobbly economic times
It’s when people spend money on necessities - and on people they trust.
77% of consumers buy based on a brand name (crowdspring) - because your brand builds your trust capital.
Most market to the people that are ready and looking to buy.
Branding positions you so you are the first and only choice, before they go looking.
Here's what branding DOES NOT DO:
It does not fix a bad offer.
It does not create traffic where there is none.
It does not sell something without a clear message or need.
If you aren’t 100% certain your offer is bringing results...
If you don’t intimately know “your people”...
If you have no reliable traffic source...
If you are not sure if you can sell your offer yet...
Something that can help in this time,...
We call it Credibility Website - and we create them for free* -
see if you qualify
You have an offer that brings great results?
You have a reliable traffic source,
You know who you help and how to sell to them in bunches?